E-commerce and Retail
Navigate online retail complexities and omnichannel operations with accounting services designed for e-commerce platforms, inventory management, and digital marketplace compliance.
E-commerce and Retail
E-commerce and Retail Accountants Melbourne
E-commerce businesses face complex tax obligations across multiple sales channels, international transactions, and digital marketplace requirements that traditional retail accounting doesn't address. Managing inventory across online and physical locations requires sophisticated systems and reporting.
Online retail involves payment processing fees, returns handling, and marketplace commissions that affect profitability calculations. GST obligations vary depending on customer location and sales channels, creating compliance complexities for growing businesses.
Rapid scaling in e-commerce can quickly outgrow basic accounting systems, leading to inventory discrepancies, tax compliance failures, and cash flow problems that threaten business viability during critical growth phases.
Whether you need personal tax assistance or full practice-level accounting, Keystone is here to safeguard your financial health.

E-commerce and Retail accounting services
Accountants Who Understand Complex Accounting
At Keystone Taxation and Business Advisors, we’re dedicated to helping business owners make the most of their hard work. Our expert insights and resources are designed to give you a clear understanding of strategies, structures, and technologies that can drive your business forward.
Strategic Tax Solutions
Discover tax strategies and business structures available to you
Technology for Growth
Understand and apply new business management technology
Tailored Business Advice
Get in touch with us for information tailored to your business
Self-Managed Super Funds
End-to-end SMSF setup, compliance, and advice to help you take control of your retirement.
Payroll & Bookkeeping
Accurate, ATO-compliant payroll and bookkeeping services so you can focus on growing your business.
Frequently asked questions
Got Questions? We've Got Answers
Have a question? We’ve answered some of the most common ones below.
How do I handle GST for international e-commerce sales?
GST treatment depends on customer location and sale value. Sales to overseas customers may be GST-free, whilst sales to Australian customers always include GST regardless of your location.
What inventory management system works best for e-commerce?
Inventory systems should integrate with your e-commerce platform, accounting software, and fulfillment processes. We recommend systems that provide real-time tracking across all channels.
How should marketplace fees and commissions be treated?
Marketplace fees are generally deductible business expenses, but treatment varies by marketplace and fee type. We ensure proper accounting for all e-commerce platform costs.
Can I claim deductions for home-based e-commerce operations?
Yes, if you use part of your home exclusively for business operations. We calculate optimal home office claims based on space usage and business activity levels.
How do returns and refunds affect tax obligations?
Returns affect GST obligations and inventory valuations. We establish systems to properly account for returns and ensure accurate tax reporting across all periods.
Ready to Get Started?
Scale Your Retail Operations with Confidence
Our e-commerce specialists understand multi-channel retail operations, inventory management systems, and digital marketplace compliance requirements. We provide scalable accounting systems that grow with your business whilst maintaining accuracy.
With specialist retail accounting, you'll maintain accurate inventory tracking, optimise tax outcomes across all sales channels, and scale operations confidently whilst ensuring compliance requirements are met.


